About Subheadings, Subtitles, Alternative Titles, and Taglines
It's semantically incorrect to mark subtitles with <h1> - <h6> elements, because they don't bring an additional hierarchy level. To have it well formatted use this:
<header>
<h1>{{ object.headline }}</h1>
<p class="tagline">{{ object.subhead }}</p>
</header>
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